There is a lot that goes into the
offer of cheap plane tickets to you. The
airlines keep in consideration a number of factors before doing so. The
cost-benefit analysis for short and long-term is done and it is ensured that
the offer sits in well in the overall marketing strategy. Some of these
elements, such as currency fluctuations, competition analysis, government
policies, demand-supply analysis for flight seats, geo-demographic analysis,
consumer behavior analysis, etc are considered to be a part of the external
environment. Some other elements are internal to the company. These include
types and age of airplanes, operational efficiencies, load factors of
airplanes, fuel efficiencies, internal costs and many other factors. In all, a
lot of planning is involved with every offer and every offer for cheap air
tickets is aimed to achieve a particular objective or a set of objectives.
Low Airfares Based on Efficiencies
It is a fact that one of the most
important factors is the level of operational efficiency which the airline has.
This operational efficiency begins right from the airport, is carried on during
the flight time in the sky and is also in effect at the time of landing at the
arrival airport.
At the airport, the airline tries to
innovate the best ways to get the customers on-board right on the time of flight.
Every step of the check-in process is so designed as to
offer utmost convenience, reduce the wasteful time and ensure that the
passengers are able to board well before the flight time. The planners ensure
that the best possible operations research leads to least
costs for the airline, in order to help it garner more revenues.
During the flight, it is the fuel
efficiency which comes into play as a predominant consideration for operational
reasons. The least is the load factor, the most efficient is the
fuel consumption. To this end, the weight of the load on the plane is sought to
be reduced. Limiting the number and weight of check and carry on bags and
putting charges for bringing in more baggage, using composite materials for
internal paraphernalia, such as seats, overhead cabins and others is just another
way of reducing the load on airplane. Fuel is the most important component of
the cost structure and once its consumption is reduced, the airline is in a
position to pass on the benefits of low airfare tickets to the passengers.
The operational efficiency is also
counted when the plane has landed on the airport. Here the turnaround time of
the airplane is important. How quickly is the plane ready for the next flight,
after completion of all the readiness checks is something which can not be
ignored. In highly competitive market such as the United States, where there
are thousands of airplanes in the sky at any given point of time and where air
connectivity is primary connectivity, this level of operational efficiency
plays a significant role in contributing to airline profits. Some of it, if not
all, is passed on to the passengers in the form of low cost airline tickets.
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