Flight ticketing is perhaps the first sector which made good
use of the ecommerce web-based technologies so as to enable online sale of
tickets. Another major impact which the online medium had was for the airlines
themselves.
Since web-based search and booking engines of airlines could now
become all pervasive and prominently visible to their target market, the role and
leverage of agencies also got reduced as the passengers could directly visit
the website of the airline.
Earlier, the airline contact centers were limited
which make agencies quite powerful but introduction of ecommerce in ticketing
enabled ticket booking without having the limitation of limited contact
centers.
It is a fact that buying tickets online increased the scope
of booking considerably for the airlines. However, while the ease of
reservations was a great boon, it was not necessarily the best which could
offer the cheapest air tickets.
If the objective of prospective passengers is
to get cheap air tickets, then online search may not be sufficient. Why? This
is because the flight options which are shown online might not be all the
options. Therefore, there are better deals available with the flight agents on
call which can significantly impact the price of tickets.
These fares are
called unpublished fares and these are a reality in the airline industry. These
fares are available with agents and can be offered on call.
Therefore, it clearly means that just online medium is not
good enough for getting lowest airfares.
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