Alaska Airlines Grows Sans Joining of Aviation Alliance

Alaska Airlines is not among the four major airline companies of the US but is most certainly the most preferred carrier on routes where it operates. The airline company is based in Alaska and the main objective of its formation was to provide focused and critical connectivity of Alaska region to the rest of contiguous US states. 

This airline, therefore, has a crucial role to play. It can be said without any doubt that this purpose has been served very well by the airline and it has been successful in expanding to different routes in US.

It is not just in the domestic market that this expansion has been seen, but with the help of other airline companies of the world, even the international market has been indirectly tapped. It is notable that the airline is not a member of any of the three major aviation alliances, such as Star Alliance, oneworld or SkyTeam. 

However, it has been able to forge partnerships and agreements with different airlines either by way of codeshare agreements. This has allowed passengers to travel to different destinations across Europe, Middle East, Far East Asia, South East Asia and Australia. Currently, it codeshares with 19 airlines from different countries of the world.

  Alaska airlines flight booking can be done for some of the destinations reached by these airlines from certain cities in US. For the passengers who have been traveling on these routes for some time but have been doing tickets separately, will not be required to do the same separately after codeshare agreements have been put in place. This is a lot of convenience to them.

Now, since Alaska has been able to achieve this expansion in foreign markets without going in for alliances, the question arises whether these alliances are relevant or have they passed their age? We do have many airlines which are members of these alliances but have also been forging out-of-alliance partnerships with other airlines for their own interest.

So, are these alliances really the way forward? Why do airlines feel the need for out-of-alliance agreements? Do these alliances restrict more than promote the cause of all its members? These are some of the questions which lie squarely at the doors of alliances but since these alliances have not dissolved till now signifies that some deeper connections still bind their members. 

These deeper connections are what also make these different from the rather shallower codeshare agreements among the airlines.

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