Why Buying Tickets Online Might Not Suffice?

Flight ticketing is perhaps the first sector which made good use of the ecommerce web-based technologies so as to enable online sale of tickets. Another major impact which the online medium had was for the airlines themselves.

Since web-based search and booking engines of airlines could now become all pervasive and prominently visible to their target market, the role and leverage of agencies also got reduced as the passengers could directly visit the website of the airline.

Earlier, the airline contact centers were limited which make agencies quite powerful but introduction of ecommerce in ticketing enabled ticket booking without having the limitation of limited contact centers.

It is a fact that buying tickets online increased the scope of booking considerably for the airlines. However, while the ease of reservations was a great boon, it was not necessarily the best which could offer the cheapest air tickets.

If the objective of prospective passengers is to get cheap air tickets, then online search may not be sufficient. Why? This is because the flight options which are shown online might not be all the options. Therefore, there are better deals available with the flight agents on call which can significantly impact the price of tickets.

These fares are called unpublished fares and these are a reality in the airline industry. These fares are available with agents and can be offered on call.

Therefore, it clearly means that just online medium is not good enough for getting lowest airfares.

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