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Thursday, September 19, 2019

Low Cost Carriers, Comfort Parameters and Cheap Airline Tickets



Setting up an airlines business involves investment of huge sums of money. This investment of capital nature and the operating costs of the airlines signifies involvement of too much of money in this business. The product which is sold with this level of investment is that of seats. In order to ensure that the airline business does not go defunct, careful assessment of internal and external factors is done along with short and long term planning for marketing. 

This leads to the selection of the right business model with clarity on revenue earning capacities. Broadly, the aviation sector operates under the two models- the low cost model and the full service model. There are many operational and non-operational difference between the two models.

The ultimate aim of the full service legacy carriers is to provide comfortable journey with air fares taking a secondary priority. Full attention is paid to the comfort level of seats, meals and refreshments, scope for entertainment and other such parameters which are lifestyle defining.

On the other hand, there are the low cost carriers, also called the budget carriers, whose primary objective is to offer cheap airline tickets, with the most basic level of comfort and no frills. The emphasis is on cutting down things while planning. There is a cut down on legroom, seat space, complimentary meals, entertainment provisions and a range of other services provided by the airline. This is done for giving the ultimate cut to the airfares. This is how the cheap flight tickets are offered to the passengers.

In reducing the services to the bare minimum, mindful execution of operational changes is done. This means that the comfort levels will not be reduced beyond a point will not be done so that passengers stop travelling in plane. So, the airline will not go for addition of more seats beyond a point. Similarly, the flights have to be operated on short-haul routes as people cannot be without meals on medium or long-haul flights.


Further, the airline might have to put restrictions on carriage of certain items in cabin, that are otherwise allowed by legacy carriers, for the risk of creating a mess that creates cleaning nightmare.

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