Every deal does have some end objective. Smart companies
offer deals sugar-coated in such a magnificent way that one is not able to
fathom the objectives of the companies for deals. Rather, the focus is on the
sweetness of the deal, that is, what benefit is provided by the company.
Airlines also offer deals, in one way or the other, with some ultimate
objective in mind. To achieve the pointed objectives, deals often come with terms
and conditions. It is important to read through these terms and conditions.
Why?
Well, when reading through these terms and conditions, you
come to know the following about the cheap flight deals:
- Type of deal- Whether this is a flat discount or a percentage discount? Whether this is just for flight ticket reservations, or also for other travel products such as hotels and vacations?
- The travel and booking
period limitations- When the deals pertain to flights, it often bound by
time limits. There could be time limits for booking the tickets as well as
for the travel period. This limits the scope of time for availing the
deal.
- Eligibility criteria for availing it- For whom does it apply? Is it open to only frequent flyers, or to people of certain age groups, or there are some other parameters which define eligibility of availing the deal.
The crafting of deal depends on what needs to be achieved. If
the airlines are not very clear on what needs to be achieved, the deal would
either over-deliver or under-deliver. Under-delivery of deal keeps achievement
short of stated objective and over-delivery means passing more than warranted
benefits to the target audience. There have been times when the companies have
lost more than what they have gained due to over-delivery.
Another point to be noted is that in the backdrop of online medium where these deals are generally provided, there needs to be suitable technical support which would make this feasible. So, if there are some rules which need to be applied for the deal to be made workable, the same shall be feasible technically.
The importance of reading these terms and conditions is to
know whether you are eligible to make use of it or not and to what extent.
Failure to do so might lead to disappointment.
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