Those who are working in the field of online marketing or
digital marketing are aware of the different web channels from which the
traffic to the website is acquired. These channels are captured in the online
analytics tools which help in understanding the user behavior. One of these
channels is that of the Affiliates.
An affiliate is a website of another entity
(individual or company) from which your website derives the traffic. This
traffic can be diverted using through the banners or text links of your website
present on the affiliate website. This is one of the most convenient method of
online marketing for international flight reservations.
While targeting the passenger traffic from another country,
if you place ad in some of the most popular and contextually relevant websites
of that country, you stand to gain immediate visibility and receive traffic.
Affiliate marketing is resorted to in a big way as use of telephone and email
medium is not possible unless the customers have given express approval for
sending the messages or emails.
This makes offline marketing through telephones
and emails next to impossible. So, affiliates provide relevant traffic for the
ultimate purpose of customer acquisition. The flight booking websites can, hereby, make use of hundreds of
different websites, related or unrelated to flights or air tickets for gaining
traffic.
What types of
affiliates are best for online flight booking sites?
Some examples of relevant websites could be those of hotels
and resorts, amusement parks, holiday packages, car rental companies and credit
card companies. These are only some of the examples and many other websites
could also be used for affiliate marketing.
How to make use of
affiliates?
There are different ways in which links of your website can
be placed on the affiliate websites. These are banner links or text links.
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